Jenni Rivera unveils her new, alluring fragrance “Jenni” in time for the Holidays

“Even without perfume I drive men crazy,” jokes Mexican songstress Jenni Rivera in regards to her  recently launched fragrance.

Packaged with the Holidays in mind, the perfume comes paired with a  hand & body lotion and lip balm that, according to the  artist, carries a citrus scent that entices men. “It’s nice  to have that special something to lure men in,” she  adds. The fragrance follows the recent release of her first mariachi-driven album, La Gran Señora, and serves as a complement to Rivera’s line of skin care and cosmetics products by the name of “Divina”.

According to Rivera, the special edition women’s fragrance was selectively launched in partnership with a shoe and apparel California-based company that services Hispanic and urban communities.

 Rivera, who made her musical debut in 2005 with the album release of Chacalosa, was raised in the Latino populated Los Angeles area. “This is where I grew both physically and musically,” states Rivera. “These are the people that buy my CD’s and support my work, so making my product available and accessible to them here was very important to me.”

The budding entrepreneur is further contemplating the release a fragrance for men, and is in the process of releasing a children’s perfume for young girls as well as a line of jeans and apparel for full-figured women, a line of tequila following the name of “La Gran Señora” and possibly a lingerie line.

“Jenni“, the special edition fragrance, was launched in time for the Holiday rush and is now available at selected Warehouse Shoe Sale locations throughout Southern California.