Since her early acting days and her participation on RBD (one of Mexicos’ most popular teen pop bands to date), to her work as a solo recording artist, Anahí has remained a true fashion icon.
Known for being heavily involved in the creative aspects of her music videos, album covers and having total control over her red carpet wardrobe, the 29 year old has managed to make trends rather than follow them. Perhaps that is why her latest business venture, a partnership with Avista.com in which she serves as Fashion Director, suited the starlet perfectly.
After six months of having assumed her new role with the online retailer where they catered specifically to the Mexico region, both parties plan to make their online shopping services available to the US Hispanic market as well.
With the expansion, shoppers will be able to purchase fashion items, including shoes, purses and handbags at a seemingly low cost. But the highlight to the shopping experience is that, once you answer a few questions regarding your personal style, the site will automatically suggest other items it thinks you might like.
Which do you like best? and, which pair would you like to show off this weekend? are two of the questions you need to answer before registering for a free account.
Based on your answers, Avista.com will create a “showroom” for you with items that may spark your interest. From there, it’s up to you to decide whether or not you’d like to purchase any of the items, all of which are priced at $32.99. This will be created for you on a monthly basis.
For girls that have fashionista blood, the site serves convenient since they can shop for various items in one location. For girls that are taking their first steps with fashion, the guided shopping experience can teach them how to pair accessories and, best of all, how to build their own personal style.
The site has a boutique titled “bridal” that, had they thought more into their targeted U.S. demographic, they should have also titled “Quinceañera” since in this section they provide items that would be perfect for your Quinceanera accessories. There are high heels of various heights, as well as clutch handbags perfect to carry your Quince day necessities.
Adding to the interactive factor, there’s also a social media side to the site in which you can post your showroom to your Facebook profile. If you have your friends to the same, you will be able to shop from one another’s “showroom” rather than just your own. Perfect for matching outfits, right?