Colgate Total® Launches the Simplemente Saludable Initiative
The brand has partnered with Chef Lala, Yudy Arias and Karent Sierra to launch this awesome program.
Simplemente Saludable’s six-month initiative kicks off this month and empowers Latinas to renew their lifestyle with a focus on well-being, physical and oral health:
- Chef Lala, an accomplished entrepreneur, nutritionist, chef, cookbook author, food stylist and consultant, will educate Latinas on ways to enjoy traditional Latin cuisine in nutritious ways.
- Arias, a celebrity yoga instructor and entrepreneur, will be providing tips and tricks on how to kick off your day with at-home exercise routines.
- Sierra, a bilingual, Miami-based dentist and Colgate spokeswoman, will share oral health routine tips for a healthier smile. The ladies will create simple, healthy tips that will be published on Colgate’s bilingual Twitter account, @Sonrisa Colgate.
To join the movement, Colgate Total® is encouraging consumers to share a “healthy selfie” on social media using #MyColgateSelfie and #SimplementeSaludable.
A “healthy selfie” is simply a photo of any activity that contributes to overall health and wellness, whether it’s enjoying a nutritious snack, getting in a quick yoga session, enjoying the outdoors with family, or using Colgate Total® to help improve oral health.
“We’re incredibly excited to launch the Simplemente Saludable program to empower Latinas nationwide to have a refreshed mindset, an active body, and a healthy dental regimen.”
For more information on Colgate Total® products, visit ColgateTotal.com. Help spread the word on social media about the importance of women taking charge of their health using #SimplementeSaludable and #MyColgateSelfie
