What You Must Know About CTM: Cleansing, Toning and Moisturizing!

Reema Arora

So, I went about reading what this whole CTM (Cleansing, Toning, Moisturizing) business was all about and to my surprise, it’s what my skin (read: our skin) needed.

Ok, if you think I am somebody who takes my skincare seriously, let me tell you – you are right.

However, if you assume that I had always been like this, then no, I haven’t. I was just like some of you, who believed that good old fashioned showers and a dab of moisturizer were all one needed to glow.

Glow, I did, like glow in the dark sorts, because my skin became so dry that there were white flakes all over it. I was glowing in the dark so much that people started telling me how bad my skin looked – that served as a wake-up call.

Cleansing: Why not good old soap, you’d ask. You need a cleanser, and not soap because it can alter the skin’s Ph levels and make it flaky. Cleansers, true to their name, clean your skin and keep them soft and supple, balancing the Ph level and adding a touch of fragrance as well.

Toning: What in Christ’s name is a toner? Well, some of the cosmetics you use might leave behind stubborn remains, and the cleanser might not be able to wipe it off, so you need a toner to do the job for you. It closes the pores that cleansing opens up.

Moisturizing: This is something you just can’t afford to skip. No matter what kind of skin you have, you have to keep it moisturized. It helps soothe the skin and keeps it hydrated so that you glow.


If your skin shows signs of needing more, here are things you could do to get that flawless look.

  1. Identify your skin type and use products accordingly

The key is to understand your skin and figure out what works best. While cleansing, toning, and moisturizing apply to all types of skin, different types of skin require different kinds of products and treatments. So, first understand your skin and lay your hands on products that suit it.

  1. Scrubbing

Dirt and grime get lodged into our skins, sometimes deep into our pores, so much that the regular cleansing, toning, and

moisturizing don’t work. So, do yourself a favor and scrub the dirt away. Doing this will keep your skin younger, keeping the fine lines and wrinkles at bay.

  1. Face masks

Opting for face masks is another great way to take care of your skin. You could peel off masks if you have pigmented or oily skin, or light cleansing masks if you have very dry skin. Just don’t use facemasks more than once a month because it will sap out the natural oils from your skin

  1. Facials

Facials are a great way to boost blood circulation. They allow the essential oils to get deeper into your skin and work their magic on you. While you shouldn’t be doing this very often, yet, doing this maybe once a month will keep your skin rejuvenated.

  1. Sun protection

Remember, in your emergency kit, there needs to be space for a sunscreen with a high SPF. The sun can cause considerable damage to your skin, and no amount of scrubbing or cleansing will yield desired results. So, protect yourself from the sun as much as you possibly can.

  1. Following the routine

The idea is to follow the routines religiously and stick to whatever our skin needs. That’s when the products and practices will yield best results.


Skin is what we wear, and having healthy skin is essential as a lot of your confidence also depends on it. So, pamper your skin, show it some love and treat it to everything it deserves!



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Reema Arora

Author Reema Arora

Reema is a certified professional in Fashion Design and Styling. With an expertise in beauty, makeup, and hairstyles, she finds writing to be an ideal platform to connect with readers. She is a regular contributor to www.StyleCraze.com, and her articles are what most girls in love with makeup and hairstyles would swoon over.

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