It’s no secret that there has been a lack of representation for Latinas in the makeup industry.
Especially when the beauty world is dominated by makeup gurus like Kylie Jenner, James Charles, and Jeffrey Star. Lucky for us the following Latina girl bosses have created brands that are made for Latinas by Latinas. Check out these Latinx girl bosses who are the CEOS of their own business.
Keep an eye out for beauty brands that you might want to use at your own quinceanera. There is nothing better than celebrating your culture and your birthday at the same time.
Luna Magic is run by two Dominicana American sisters named Mabel and Shaira Frias. Their products are referred to as Bueno (good), bonito (beautiful), y barato (affordable). Their line includes eyeshadow pallets, lipsticks, eyelashes, and everything in between. This is a great choice if you’re a girl that loves bright colors.
Vive Cosmetics is an unapologetic Mujer-owned and operated beauty brand with culture. The products at Vive Cosmetics are Vegan and cruelty-free. The founders of Vive cosmetics are Leslie Valdivia and Joanna Rosario-Rocha. This dynamic duo wanted to create a brand that combined their love of the beauty industry and their cultura (Culture) in one place.
Reina Rebelde was founded by makeup enthusiasts Regina Merson. Her cruelty-free makeup brand was inspired by watching telenovelas and doing her makeup with her mom. Reina Rebelde believes in using makeup as a tool to make us feel powerful, glamorous, and fierce. This is the perfect brand to choose for your quinceanera if you want to be unapologetically and authentically.
Alamar Cosmetics celebrates creators, dreamers, go-getters, and hustlers. Gabriela Trujillo is the founder and CEO of this beauty line. The inspiration for the name came from her birthplace in Alamar, Cuba. Alamar cosmetics represents every hardworking Latina with a dream. Her makeup products are great for a glamorous look.
Catherine Paiz McBroom is the founder and CEO of 1212 Gateway skincare. McBroom’s parents are both from Panama a country in Central America. This skincare baddie has over 7.7 million followers on her personal Instagram and 19.1 million subscribers on her shared youtube channel with her family. Her own trial and errors with skincare have led her to create products that are made for your physical, mental, and spiritual self-care.
Dezi Perkins is a Mexican American influencer that gained a following of 3.3 million on her Youtube channel. She is best known for her makeup but found a passion for wanting people of color to feel and women to fall in love with their own skin.
Esmeralda Hernandez is the CEO and mastermind behind BeBella Cosmetics. At the early age of 12, Esmeralda began to learn about sales from her mother and began to sell at Swapmeets. Although, she soon realized that her passion and heart were in makeup. She hopes to inspire future makeup artists and girls who love to play with color.