Behind the scenes at our 2013 Image photo shoot. Alexis Hernandez, 14, stars as a Quinceanera starlet in a celebration hosted in her honor.
WHO: Alexis Hernandez, Quinceanera.com’s 2013 Image
WHERE: Galleria Ballroom at Anoush in Glendale
WHAT WENT DOWN: For the artwork of Quinceanera.com’s 2013 marketing campaign, we wanted to bring our audience into the celebration. We wanted to make them feel as the honorary guests to the various Quinceanera Expo’s we’ll present throughout the year.
The concept of the campaign would display the grand finale of a Quinceanera party, which is when all that’s left to cross off the party planning to-do list is “relax and enjoy”.
For this, it was important to create an inviting environment. The venue needed to be a space full of light, the dress needed to project warmth, our model needed to radiate with a youthful glow, and all the other details, such as the cake, flowers, hair and makeup, needed to bring full circle the idea that a Quinceanera is one of the loveliest moments in a young girl’s life. Wouldn’t you agree?
PHOTO SHOOT CREDITS
MODEL: Alexis Hernandez, 2013 Image of Quinceanera.com
CREATIVE DIRECTOR: Hilda Gabriela
COORDINATORS: Rosio Castañeda, Maria (Lupe) Hernandez
DIRECTOR OF MARKETING: Hugo Hernandez
MAKEUP/HAIR: Tony Ynot
DRESS: White by Vera Wang for David’s Bridal
PHOTOGRAPHER: Patty Monroy of Max Pro Elegance Photography
CAKE: Candle Light Bakery
FLOWERS: Mey’s Flowers (323) 806-6544
VENUE: Galleria Ballroom at Anoush
ART DESIGN: Rick Perez, Melvin Ortiz